OPINION: Data-Driven Thinking
For Ad Agencies to Survive, Transparency Must Be More Than Just A Buzzword
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Romoff, head of global agency and channel sales at LinkedIn. Ad agencies face an existential crisis, years in the making, and it feels particularly urgent at this moment. There […]
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