Programmatic Ads: Coming Soon To A Theater Near You
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year.
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Mike Rosen
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OPINION: On TV & VideoLong Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. It’s the rallying cry of today’s TV doomsdayers who believe that consumers want to avoid all advertising on TV: “Shut […]
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OPINION: On TV & VideoBridging The Transparency Gap Between TV And Digital
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Much has been written about the erosion of transparency and trust in the advertising ecosystem. The result is an existential […]
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OPINION: On TV & Video
Finding A Cure for Lazy Data
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Whether you’re planning a vacation or a media buy, we all know the difference between price and value and between […]
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