MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart.
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.
This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wags The Dog CTV is a shiny object, but retail media is even shinier. Unlike CTV, which is a maturing channel, retail media is still floating down a river of optimism and the hype is swirling. Retail media prices, for example, are […]
Musk’s promises to overhaul Twitter’s content moderation and user verification policies have caused brands and agencies to rethink their budgetary commitments to the platform. Plus, Musk’s seemingly disingenuous tone shift on advertising and his tweeting of fake news may make brands more inclined to pull budgets from a platform that was never seen as a must-buy anyway.
Although Amazon, Walmart and Target know which brands are sending them fruitful traffic, the brands themselves are often in the dark. Some of the top-spending brands don’t have meaningful dot-com sales of their own, and even when they direct traffic to retailers with an affiliate link, people don’t always convert immediately or on the same […]
This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate with pretty much every retailer out there. A person can swipe or tap […]
