MobFox PMP Aims To Help Apps Get Top Dollar For Mobile Audience Data
First-party audience data is an app publisher’s most precious asset. Which is why, as developers and brands dip their toe further into mobile programmatic, private marketplaces are their safety mechanism. On Wednesday, MobFox took the wraps off a PMP for mobile audiences, where app publishers can make their data and inventory available programmatically and select […]
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