Petal Ads Hopes To Blossom With Global Advertisers
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS.
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White Label Exchange Product From Axonix Aims To Empower The Publisher
Demand-side platforms (DSPs) have dominated the exchange world for a long time now. But Telefonica-backed mobile exchange Axonix is looking to change that dynamic with the launch of a white-label product that will allow publishers to create their own branded mobile exchanges. “This is about swinging the power pendulum back from the demand side, where […]
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Opera Mediaworks Tosses Native Into The Mix On Its Mobile Exchange
The singles ad would read like this: Mobile native inventory seeks demand. In an effort to act as matchmaker, global mobile ad platform Opera Mediaworks launched Tuesday a private marketplace native extension of its mobile ad exchange, Opera Mediaworks Ad Exchange (OMAX), which until now had just focused on programmatic display and video. Because the […]
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Velti VP Sullivan Sees Mobclix' Long Tail Focus As Key Synergy In Acquisition
Late last week, UK mobile marketing firm Velti announced that it had acquired mobile ad exchange Mobclix, which “connects more than 25 online, video and mobile ad networks including Millennial Media, Jumptap, InMobi, Traffic Marketplace, Mojiva and Smatto,” according to the release. Read more. Dakota Sullivan, VP of global marketing at Velti, discussed the acquisition. […]