Mobile ad fraud

As AppsFlyer’s anti-fraud evangelist, it’s Naumann’s job to educate clients and the industry in general on the threat of ad fraud and on potential solutions.

White Ops has uncovered a mobile ad fraud operation with unusually sophisticated and patient tactics to embed itself in mobile phones, the company said Thursday. The investigation, dubbed CHARTREUSEBLUR (most of the 29 perpetrating apps used “blur” in the name, and apparently the White Ops threat research team is fond of the liqueur chartreuse), rounded […]