Vungle chief exec Jeremy Bondy refers to himself as a “virtual CEO.” Bondy was at Vungle for six years, most recently as COO, before being elevated to the top spot in November, seven months into the pandemic. It’s been a busy few quarters for Vungle, which is evolving from a mobile ad network into a […]
Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital Turbine acquired AdColony for $400 million from its parent, Norwegian internet company Otello Corp. (formerly Opera Software). The transaction is expected to close in March. Otello and Digital […]
Apple is reportedly headed once more into the fray with the launch of a contextual ad network that could include inventory from Pinterest, Snap and a collective of other apps in the App Store. The move, first reported by The Wall Street Journal, may seem strange in light of macro events like Facebook’s data scandal […]
Berlin-based RNTS Media group, which owns a portfolio of mobile technology companies, will acquire Israeli RTB mobile ad exchange Inneractive for an initial payment of $46 million, which could rise to $72 million if Inneractive hits incentivized targets. This is the third in a string of acquisitions RNTS Media and its primary business property, the […]
AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform went from an opening-day share price of $23.50 to $1.75 when AOL announced its intent to purchase Thursday. But Elgin Thompson, managing director at investment firm Digital Capital Advisors, cautioned not to […]
Yahoo’s looking to befriend the devs. During the company’s Jan. 27 Q4 2014 earnings call Marissa Mayer confirmed Yahoo’s plan to use its acquisition of mobile analytics platform Flurry and its SDK as a foundation for a soon-to-be-announced mobile ad network. The Flurry SDK has been installed on more than 600,000 apps, in theory giving Yahoo […]
Sub-Saharan Africa is a mobile market on the verge, and Opera Mediaworks is looking to take advantage. The global mobile ad platform acquired South African mobile ad network AdVine in an effort to expand its footprint into Africa, a region now home to more than 600 million mobile phone subscriptions. Ericsson predicts that number will push […]
Mobile analytics and marketing platform Upsight (formerly Kontagent/PlayHaven) is divesting itself of the mobile ad network side of its business in the name of neutrality and simplification. Upsight – which got into a little hot water with Facebook earlier this year for failing to honor certain policies around data retention and disclosure – is selling the […]
Shopping titan eBay is betting its bottom dollar on mobile. The company, whose various shopping apps have been downloaded more than 260 million times, announced Thursday the upcoming launch of a new mobile advertising program slated to open for general business next quarter. eBay will now offer what Stephen Howard-Sarin, eBay’s head of North America […]
Facebook is widely expected to launch a mobile ad network at its f8 developer conference on Wednesday. The new product will be called Facebook Audience Network, as TechCrunch has noted. Facebook’s mobile ads have been very successful, and they now represent nearly 60% of the company’s ad revenue. Introducing a mobile ad network that allows […]
Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it’s ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. “We all shared the same vision,” Maa said of […]
As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side […]
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
Ad network Mojiva has added an online exchange to its ad-serving unit, Mocean Mobile, which the company sees as a real-time bidding addition to its primary focus on branding campaigns across smartphones and tablets. See the release. Despite the growing importance of mobile RTB as a way of doing business on the mobile Web and in-app, Mojiva […]
Opera Software spun off its mobile advertising, content distribution, and monetization businesses into Opera Mediaworks, the company announced on Monday. The global mobile marketplace will work with more than 80,000 mobile sites and mobile applications, and brings together several recent acquisitions, including mobile advertising firms 4th Screen Advertising and Mobile Theory, which were acquired a […]
On Friday, ClickZ’s Jack Marshall noted that Ringleader Digital, a mobile technology and ad network, may have “vanished” – in other words, ceased operations. Read more. Today, Bob Walczak, Ringleader Digital’s former CEO discussed his former company and his own plans in an interview with AdExchanger.com. Disclaimer From Mr. Walczak: “The below comments are not […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Thinking Ad Network MocoNews’ Tricia Duryee discusses rumors that RIM, makers of the uber-popular Blackerry mobile device, is sniffing mobile ad networks as a pre-cursor to an acqusition. Duryee adds, “RIM’s user base can be looked at as a valuable demographic for advertisers, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Herman Takes On New Role MDC Partners took another step into digital waters as one of its agencies, Kirschenbaum, Bond, Senecal & Partners (kbs+p), announced a new Chief Digital Media Officer and tapped its own – Varick Media’s president, Darren Herman. According to AdWeek’s […]
Flurry, a provider of mobile analytics and mobile ad network solutions, announced its latest round of funding – $7 million – which included InterWest Partners and existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. Read the release. AdExchanger.com spoke with Flurry CEO Simon Khalaf about the recent raise and […]
Today, the mobile ad network gravy train proved it has plenty of steam left in the engine as Apple bought Quattro Wireless for $275 million in a story first broken by All Things D’s Kara Swisher. The prediction by Morgan Stanley’s Mary Meeker that 2010 Internet trends will be led by Mobile appears correct – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today’s launch of the DoubleClick Ad Exchange is extensive. Paid Content’s David Kaplan quotes one agency executive who offers that the exchange should disintermediate “loathsome ad network arbitrage junkies.” Read more. The New York Times Miguel […]
