mobile ad networks

Mobile advertising is still emerging as a category but the vendor landscape is already crowded with platforms offering overlapping feature sets. As mobile ad networks, data management platforms, targeting firms and other technologies continue to pile up, drawing a clear line between these services and guarding against conflicts of interest is getting harder, according to […]

Amobee, a mobile advertising company that was acquired by Singapore-based telecom SingTel last year, has bought Gradient X, a Los Angeles-based startup that offers a real-time bidding platform for mobile ads. Gradient X will provide Amobee with a real-time bidding functionality for various ad channels and formats, such as video and HTML5, as well as […]