Mobile-first has become a cliché. Today, marketing is more about “customer experience transformation,” said Scott Smith, director of digital and mobile solutions at Moxie, a Zenith-owned digital agency under the Publicis Media umbrella focusing primarily on digital planning, creative services and emerging technologies. That’s just a fancy way of saying brands need to figure out […]
Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product. […]
Kiip is having its moment. The mobile rewards platform announced its $12 million Series C on Tuesday, bringing its total funding to $32 million. Led by new investor North Atlantic Capital with participation from US Cellular (also a new investor) and existing investors Verizon Ventures, Relay Ventures, HWVP and True Ventures, the cash is destined to […]
The New York Times hopes to address mobile advertising problems with a customizable native in-stream ad unit called Mobile Moments, set for a mid-September launch. The publisher built the unit in-house using insights from its editorial team. It will be available both on apps and the mobile web, and a few advertisers have already signed […]
