Unity will merge with ironSource in an all stock transaction that values the latter at $4.4 billion. The companies expect the merger to help deliver a $1 billion run rate by the end of 2024 and $300 million in annual EBITDA synergies the year after that.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry For More The movie “Minions: The Rise of Gru” would be a box office hit even without swarms of TikTok-obsessed users – aka “Gentleminions” – showing up to screenings dressed in suits. That’s organic. But the Minions marketing team is also going to […]
