Google launched a customer call center measurement and attribution solution on Wednesday alongside new research on call-based marketing. The product uses a unique identifier placed on Google’s search ads with tap-to-call functionality to tie inbound calls to an AdWords campaign. If the user goes to the company site instead and ends up making a call […]
App store discovery isn’t like finding a needle in a haystack. It’s more like finding a needle in a mountain of other needles. “It’s a challenge that’s always existed in the mobile space,” said Dave Bell, founder of Gummicube, a mobile analytics company that specializes in app store optimization (ASO). “It’s frustrating for developers, obviously, […]
On April 21, Google will begin instituting a change to its mobile search algorithm that will take a site’s mobile-friendliness into account when ranking results. Indexed apps will also start showing up among organic search results. The update applies to mobile search only. In somewhat un-Google-like fashion, Google, which normally makes its search algorithm changes […]
