Mobile-first has become a cliché. Today, marketing is more about “customer experience transformation,” said Scott Smith, director of digital and mobile solutions at Moxie, a Zenith-owned digital agency under the Publicis Media umbrella focusing primarily on digital planning, creative services and emerging technologies. That’s just a fancy way of saying brands need to figure out […]
The relationship between Lenovo and its agency partners is not what it used to be – in a good way. “That’s not to say that there isn’t a role for the traditional agency, like we have with our creative agency, Ogilvy, to drive the brand framework – we need that,” Lenovo SVP and CMO David Roman told […]
Away from the dancing robots, Power Rangers-themed VR experiences, self-driving race cars and the buzzing of drones, deals do get done at Mobile World Congress. That’s why French location-based dating app Happn came to Barcelona for the show. “We’re here to have discussions, to gather insights, to see what our competitors are doing, to find […]
Although Verizon’s appetite for ad tech was the main driver behind its acquisition of AOL, it’s content that really sweetened the deal. “Our content is a differentiator for Verizon amidst all of the other telcos,” AOL CMO Allie Kline told AdExchanger. But there’s a lot knocking around under the AOL umbrella – everything from ad tech […]
Fragmentation is to the buy side what agita is to a stomach: upsetting. “Data is perhaps the most important asset we have as an advertising agency,” said Mauricio Sabogal, global CEO of WPP’s Kinetic Worldwide, during the Modern Marketing Summit at the Mobile World Congress on Monday in Barcelona. “There are too many companies managing […]
