While the media and tech press watch Facebook and Twitter minutely for their respective ad strategies to emerge in a more defined way, professional social network LinkedIn has been slowly growing its ad business through its Marketing Solutions unit. As the company pointed out in a research note released Friday, 72 percent of LinkedIn’s revenues […]
Snack giant Mondelez (Nabisco, Cadbury, Trident) began trading as a standalone company this week after splitting from Kraft Foods (Oscar Mayer, Maxwell House). CEO Irene Rosenfeld said specialization will let the company focus on expansion, especially in developing markets, per Reuters. That means nailing mobile, since many people in developing economies are skipping PC ownership […]
In beginning his new mobile ad startup, Admobius, co-founder Dan Grigorivici admits he’s no “spring chicken” when it comes to the ad technology landscape. He’s worked in a range of product-related capacities spanning digital agencies Carat and Digitas, mobile ad network Quattro Wireless (sold to Apple) and behavioral ad network Tacoda (acquired by Aol). Along […]
Facebook is rolling out a “small test” of mobile ads on non-Facebook sites, a spokesperson told AdExchanger today. The move is an extension of its current ad sales and serving relationship with Zynga, and the first time the company has signaled interest in combining its data with outside media impressions. Yes, it’s an ad network. […]
With audience buying a critical part of digital advertising – or traditional advertising channels, for that matter – where does the tablet fit in? Some think of it as “lean back” experience similar to TV. If so, should brand marketers get excited and start targeting devices with tablet screen resolutions? On the other hand, perhaps the […]
CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising — a la ValueClick. So it’s breaking out its channel offerings into branded divisions, starting with mobile and affiliate ads. Its new mobile network, Moversa, is three months old but already contributes 5% […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. The mobile media space is as exciting as it is daunting. As a digital media director, it seems there are more […]
WPP-owned Mindshare has a lot of love for its digital ad partners, but it’s tough love — especially on the first date. For one client, new ad networks, data providers, and other platforms must prove their worth within a week of testing. “Every test partner for this client has seven days to perform, and if […]
“Ad Agents” is a column written by the agency-side of the digital media community. Christy Belden is VP Media+Marketing at LeapFrog Interactive, a digital marketing agency. We live in a myriad of systems, which interact and work with another on a continuous basis. A great example of this is ants. Ants have the ability to […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple released version 5 of its mobile operating system, hidden deep in the developer documentation was a short note attached to a system function called uniqueIdentifier: “Deprecated […]
