Every month seems to bring a new company bent on cracking the code of mobile advertising. One of these is ThinkNear, which aims to bring elusive scale to hyperlocal ads. In this discussion with AdExchanger, CEO Eli Portnoy talks about the company’s value proposition and challenges it has faced. AdExchanger: What problem is ThinkNear solving? EP: […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. “The more complex societies get and the more complex the networks of interdependence within and beyond community and national borders get, […]
“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Elizabeth Zalman is co-Founder at Media Armor, a mobile advertising technology company. In January, I committed my 2012 resolutions to this readership, and my personal favorite was ensuring we hit $1B in spend. Resolutions are wonderful, but in order to fulfill […]
Anupam Gupta is President and CEO of Mixpo, a video advertising technology company. AdExchanger.com: How did your experience in product management at Microsoft prepare you for Mixpo? AG: Broadly speaking, it taught me to listen closely to customers and partners for insights and to use that input as the north star for our value proposition […]
Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure. I’ve been in mobile for about 4 years now, having been a corporate attorney before that. It’s been an exciting […]
Last Thursday, Medialets announced that it would extend its mobile rich media capabilities from mobile apps to the mobile web. Read the release. PHD Mobile Director Sal Candela discussed mobile from his media agency vantage point including rich media needs across mobile app and web environments. AdExchanger.com: Has mobile finally “hit” at PHD? SC: I […]
Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Bob Walczak is the former CEO of mobile ad network Ringleader Digital and currently runs Bump Equity, LLC. The latest change in Apple IOS 5 of eliminating the use of the UDID is a huge shift for the mobile application ad […]
Jim Payne is CEO at MoPub, a mobile monetization platform. AdExchanger.com: Looking back at your experience at Admob, what’s coming in handy from those days at MoPub today? JP: Admob was probably the best place to learn about the nuances and complexities of mobile. I can’t think of a better place to have been to get […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
On Wednesday, video ad technology company Mixpo announced a solution which it says “extends in-banner, dynamic video ads beyond the Web to tablet devices” enabling efficient deployment of campaigns across digital channels. Read the release. David Karabag, Director of Product Management for Belo Interactive Group, and part of media company Belo, discussed trends in the […]
