In the words of Andreessen Horowitz partner Benedict Evans, “Mobile is eating the world.” While the investor community grows dubious about the viability of ad tech, mobile startups still seem to be able to bring in the cash. Two such companies, app data and analytics firm PushSpring and deep-linking outfit Yozio, both announced Series A […]
A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense […]
IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s advertising industry. MAGNA predicted mobile will go from 30% of all digital advertising to 55% by 2019, with a 53% increase this year – crossing the symbolic $50 billion mark. ZenithOptimedia similarly […]
That might be the look on your face when you hear that emoji are a highly promising new advertising tool. But it’s true. As Andreessen Horowitz partner Benedict Evans recently mused in a blog post: “The potential to turn messaging into a platform is the Trojan horse that drives a lot of the excitement in […]
It’s time for the next can of worms: mobile viewability. And the mobile ad vendors are already on the scene. Less than two weeks after the Media Rating Council (MRC) issued its long-awaited interim guidance on mobile viewability measurement, three separate mobile media sellers – Millennial Media, 33Across and JUICE Mobile – have announced their intention to offer a 100% […]
Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. “It’s usually local advertising […]
Although Yahoo continues to plow ahead on mobile, the company’s Q1 2015 disappointed. Yahoo’s revenue clocked in at $1.04 billion, missing analysts’ estimate of $1.06 billion. During the company’s investor call with analysts, CEO Marissa Mayer suggested programmatic has lowered the prices that Yahoo can command for its inventory. “We see a lot of advertising […]
Papa Murphy’s isn’t biting off more than it can chew when it comes to mobile. The Washington state-based pizza company, which operates 1,400 franchises and corporate-owned stores across the central and western United States, is starting to ramp up its mobile experimentation through a new relationship with mobile messaging and CRM platform Waterfall, announced Thursday. […]
App attribution company TUNE is dog-earing a significant chunk of a new funding round to go on a hiring spree. Announced Thursday, the Series B cash injection was led by Icon Ventures (which happened to have rebranded from Jafco Ventures on Monday), with contributions from Performance Equity Management and Accel Partners, the latter which also […]
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers. The University of Maryland, Yale and Columbia have already adopted the CMS. Additional users may come from the more than 200 newspaper partners with which the Post has established subscription-sharing […]
