Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new partnership with iSpot.
The CPG holding company Church & Dwight started 2021 looking for a new kind of licensing partner for its Orajel kids’ toothbrush and toothpaste product lines. “We wanted to complement our traditional characters from shows and movies with more social influencing brands, say, or Netflix-type brands and characters,” said Kevin Sherlock, C&D’s VP of marketing […]
