Mpire announced a new API which provides “advanced reporting capabilities” from AdXpose, Mpire’s campaign verification and optimization technology, on such data points as domain verification, location on the page, geographic location of the user, user demographic and page or site context. Read the release. Mpire President and CRO Kirby Winfield shared his thoughts with AdExchanger.com […]
Mpire announced new ad blocking capabilities for its AdXpose product where, “AdXpose analyzes the content on publisher sites in real-time, and cross-references it with the prescribed rules set by the advertiser.” If the content is acceptable, the ad is served. If not, it’s not. Read the release. AdExchanger.com spoke to Mpire CEO Kirby Winfield about […]
Mpire announced in a release today that over the course of four months, WPP Group agency, MediaCom, implemented Mpire’s AdXpose technology for a consumer electronics firm resulting in what it says was significant performance improvement by, among other things, “removing underperforming sites from the network buy.” Read the release. AdExchanger.com followed up with Mpire CEO […]
