multiparty computation

Data clean room startup Samooha wants to make it easier for marketers who don’t have a data science background to securely access and share data regardless of where it sits. Because the dirty secret about clean rooms is they can be rather difficult for nontechnical people to use.

TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than just clean rooms to solve for measurement.