Mobile moments – and music – are having their moment. GroupM predicts that music streaming activity linked to “moods and moments” is a targeting opportunity worth around $220 million in new ad revenue. Advertisers are starting to take advantage. Wendy’s, for example, recently hooked up with Spotify as a launch partner on the latter’s Branded Moments product. […]
LaMusica knows its largely millennial audience likes to snack. “It’s very hard to get their attention,” said Jesus Lara, EVP of digital media at Spanish Broadcasting System, one of the largest Spanish-language radio broadcasters in the United States and owner of LaMusica, a free streaming music app aimed at Hispanic millennials. “Our strategy is to […]
On Tuesday, Pandora revealed it would be introducing two visual ad units at the end of the year: a mobile ad unit delivered within the same space that has the album art, and that adjusts based on the phone’s screen size; and muted video in a responsive display unit. Both are in beta with Express […]
Jeff Levick, chief marketing solutions officer at streaming music app Spotify, sat out most of Advertising Week this year. Instead, the former AOL global ad sales chief has been working on longer term plans that involve branded playlists and building out the mobile ad offerings, while leaving the conference-going and client meetings this week to […]
