“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Assaf Suprasky, CEO at myThings. As it becomes ever more challenging to find, retain and monetize users, app developers are fighting an uphill battle. The statistics make for grim reading: […]
Facebook made waves two weeks ago when it delisted more than 15 companies from its Facebook Exchange (AdExchanger story). Going forward, only 12 companies will be allowed to trumpet their access to the desktop news feed and right rail ad space that comprises the FBX inventory pool. But that doesn’t tell the whole story. Even […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Benny Arbel, founder and CEO at myThings. We’ve all seen the subject of programmatic campaign transparency hit the spotlight recently. “When someone claims there’s not enough transparency in programmatic, I encourage […]
Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which they can serve relevant ads without appearing creepy. Retargeting firm MyThings believes it has found a solution through a combination of probabilistic technology and various […]
