NBCU Brings In Nearly $6.5 Billion In Upfront, Tripling Its Volume Of Audience-Based Buys
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company. Although total volume growth was slightly softer than last year’s 10% increase, NBCU clocked positive momentum across its portfolio. NBCU commanded high single-digit CPM increases across all inventory, including late night and sports. (Those figures don’t […]