Comcast’s strategy has long been to invest in every area where customers get their entertainment or information, so that even if one line of business is affected by changing consumer preferences, another could benefit. Cord cutters, for instance, reduced Comcast’s video business but aided its broadband business. The following are items of interest gleaned from […]
FreeWheel and Operative said Monday that they have partnered on an initiative called “Premium at Scale,” which lets advertisers buy digital and addressable TV inventory in one place. NBCU is the first media brand to sign on. Traditionally, ad sales on linear TV and digital have been very separate processes with very different measurements. Since […]
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by the […]
NBCUniversal has joined the TV consortium OpenAP. Launched just over a year ago, OpenAP is a joint effort by broadcast networks Fox, Turner and Viacom to create a common data standard and provide a more accurate representation of advanced TV audiences across platforms. Through a multiyear agreement, NBCU will license its data platform Audience Studio […]
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as digital – on impressions. NBCU revealed Thursday that it would begin to measure live, on-demand and time-shifted TV ad buys using a common impression-based metric called CFlight. CFlight will be part of NBCU’s upfront pitch and […]
NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’s […]
NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising technology, Ed Kozek. Kozek was previously SVP of ad product and engineering for The Weather Co., where he worked on the audience and data platform WeatherFX. Now he will manage NBCU’s proprietary ad products. NBCU […]
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduit […]
The result of NBCUniversal’s 2017-2018 upfront: Bookings volume increased by 8% to nearly $6.5 billion, according to the company. Although total volume growth was slightly softer than last year’s 10% increase, NBCU clocked positive momentum across its portfolio. NBCU commanded high single-digit CPM increases across all inventory, including late night and sports. (Those figures don’t […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]
