NBCU

What are broadcast advertising leaders thinking about now, with addressable TV on the horizon but squalls demanding attention? Linda Yaccarino, NBCU chairman of ad sales and client partnerships, addressed her pressing concerns and goals with Jennifer Breithaupt, Citi’s managing director of media, advertising and global entertainment, at AdExchanger’s Industry Preview on Wednesday. Below are Yaccarino’s […]

The Summer Olympics is still primarily a major broadcast event and is expected to draw some $3 billion in related ad spending — $1 billion of which could go directly to NBC Universal, which has the TV rights to the global games. But the viewers will have unlimited amounts of live viewing options through mobile […]