As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the needle forward with video ad server FreeWheel in what it described as a “landmark” move that will transform the way that NBCU clients buy linear TV advertising from the company. The company said Wednesday that […]
Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision […]
Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What We Talk About When We Talk About Breakups We’ve all speculated about what a Google breakup might look like. A divestment of its display ads business? Shearing off YouTube? Maybe – or it could be farewell for Google’s browser. According to three anonymous sources who spoke […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec, […]
When we last checked in with Comcast in April, the company was warning investors that its Q2 revenue hit would probably be even worse than in the first quarter. While that prediction has borne out, Comcast chief Brian Roberts is optimistic about the cable giant’s ability to roll with the punches as theme parks in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Shows Its Feathers NBCUniversal’s Peacock, which goes live tomorrow, was supposed to debut around the 2020 Tokyo Olympics – until the coronavirus pandemic ensured there would be no 2020 Olympics. Business Insider details how NBCU rearchitected its Peacock marketing campaign with the Olympics […]
NBCU said Monday it has added inventory from Sky to One Platform, its ad offering where brands can plan, buy, optimize and measure across all of the media company’s linear and digital inventory. Adding Sky’s inventory extends One Platform’s reach to half a million monthly viewers across 160 countries. Buyers can access Sky’s global IP […]
While the coronavirus pandemic hit all of Comcast’s businesses in Q1, its impact on ad revenue differs across NBCU, Sky and its Xfinity cable unit, the company revealed Thursday. And as with every other company in the world, Comcast expects to experience much more severe effects in the next quarter. Higher prices stems NBCU’s losses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Flight Peacock launched on Wednesday as a free add-on for Comcast Xfinity and X1 Flex subscribers. The NBCU-owned service will launch nationally on July 15 with an ad-supported option and a premium tier at $4.99 per month. NBCU stuck to its original […]
