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»NCC Media

Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group

Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is... Continue reading »
by Kelly Liyakasa // April 4th, 2018 //
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