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»NCC Media

NCC Media Hires Digital Vet Bob Ivins As Its First Chief Data Officer

As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV advertising conglomerate’s inaugural chief data officer. NCC Media, which is owned by Comcast, Charter and Cox Communications, started a division in April that focuses on building data-driven products. With Ivins overseeing data products for the... Continue reading »
by Rae Paoletta // July 25th, 2018 //
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Podcast: Digital Transformation Was Just A Dry Run For TV

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. NCC Media may be the biggest TV media company you’ve never heard of. A joint venture of cable TV operators Comcast, Cox and Spectrum, it was formed three decades ago to pool their data and sell cable TV... Continue reading »
by Zach Rodgers // July 18th, 2018 //
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Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group

Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is... Continue reading »
by Kelly Liyakasa // April 4th, 2018 //
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