neal mohan

Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.

In today’s newsletter: The internet doesn’t have enough data to train generative AI models; publisher squabbles over the Privacy Sandbox could delay cookie deprecation; and a federal privacy law is in the works.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OurTube Neal Mohan published his annual letter this week – although, this time he’s chief of YouTube, following Susan Wojcicki’s exit last year. Mohan shares an interesting peek at YouTube’s long-term priorities. For example, although he talks about YouTube Shorts, the format isn’t as […]

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The round-up will return Tuesday, February 21, in observance of the Presidents’ Day holiday. Thanks, George and Abe, for the long weekend! The Clone Wars Every few months, social platforms align on a shiny new object … that’s really just another version of […]

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has […]

Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google product management exec Brad Bender, who oversees the Google Display Network (GDN), will now also oversee Google’s programmatic buying platform DoubleClick Bid Manager (DBM) and the ad server DoubleClick Campaign Manager (DCM). […]

Neal Mohan, the long-term architect of Google’s display ad ambitions, has left the building. But he’s staying on the campus. Mohan has taken a post under his old boss Susan Wojcicki, who led DoubleClick for many years before becoming CEO of YouTube a little less than two years ago. In the role he’ll lead all […]

Everyone knows Google needs to counter Facebook’s people-based marketing approach, unveiled with much fanfare last year as an answer to the twin measurement problems of device fragmentation and the crumbling cookie. On Wednesday it did so to an extent, making cross-device measurement of media exposures and conversions available in all DoubleClick ad products. The announcement, […]

Google’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox. Not so, it turns out. On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division […]