Nestle Waters CMO Sees A Bright Future For ‘Direct-To-Consumer’ Content
In 2014, Nestle Waters’ data was spread across different digital agencies and databases. “Our go-to-market strategy was very complex,” said Antonio Sciuto, EVP and CMO of Nestle Waters North America. Because Nestle Waters sold its beverages online as well as straight to stores, through single-serve machines or in bulk to warehouses, the company’s digital and […]
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