Netflix advertising

Remember back when Netflix insisted it would never run ads on its platform? Well, not only does it now have 40 million MAUs for its AVOD tier, it’s also launching an ad tech platform.

Subscriber retention is trending on Netflix right now. Ads have become a key aspect of Netflix’s strategy to retain users by offering a lower-cost option – and, so far, the approach seems to be working.

Netflix’s ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs to focus on the features that advertisers are demanding.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of Home, Out Of Mind?  Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them […]

Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Europe? More Like ‘You’re Out’ European data privacy laws mainly deal with privacy. Duh. But there is another motivating factor behind their enforcement: antitrust remedies.  Europeans have different privacy standards. What might be considered a consumer protection suit in America could be a human […]