ARCHIVE FOR:

New York Times subscription revenue

  • Lisa Howard, global head of advertising and marketing solutions, The New York Times
    PODCAST: AdExchanger Talks

    The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard

    BY //

    Don’t apologize for having to monetize, according to Lisa Howard, global head of advertising and marketing solutions at The New York Times. “[We’re] unapologetic about ads,” she says. But when it comes to digital advertising, less is more.

  • Publishers

    New York Times Shows Growth Everywhere But Advertising

    BY //

    The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 […]