AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video inventory across WarnerMedia’s O&O properties as well as a selection of outside publishers. The WarnerMedia properties include CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Brothers, and the video partner publishers include VICE, […]
Ariana Grande might have belted out a few songs at YouTube’s Brandcast on Thursday, but not even she could drown out the lingering chatter about YouTube’s massive brand safety crisis last year. YouTube CEO Susan Wojcicki sought to assuage advertisers who might still be wary of the video platform by addressing the issue early and […]
8 p.m. Katy Perry. That’s all. 7:40 p.m. Google Preferred FTW Google Chief Business Officer Robert Kyncl claimed Google Preferred (translation: Google’s top tier videos) has tripled its number of advertisers. Kyncl credited YouTube for turning publishers like BuzzFeed, Vice and AwesomenessTV into “daily destinations of can’t-miss programming.” Consumers watch over 1 billion of hours […]
Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial women. The publisher, which logs 25 million monthly uniques, already reaches a quarter of that demographic, according to comScore. But Refinery29 wants to reach even […]
Google is walking the walk when it comes to promoting YouTube personalities. After hearing from agencies that it was not acting swiftly enough to tout its own programming, the video platform embarked this month on a “massive” TV, print and out-of-home campaign starring several of its high-profile personalities (YouTube calls them creators) that target Millennial […]
AOL CEO Tim Armstrong addressed a crowd of close to 2,000 media buyers at its NewFront Tuesday night with an exuberant, “tonight is about connecting content with distribution.” It’s clear, with AOL, that much of that connection will happen through video. Ran Harnevo, president of AOL Video, talked up digital video and its intent to […]
Earlier this month, Gannett, the nation’s largest newspaper chain, hosted a “digital upfront” designed to showcase the McLean, Va. media company’s value across the web and mobile. After years of struggle, Gannett has recently begun to see strength in its traditional TV ad sales and newspaper circulation revenues, which gained 46 percent and 24 percent, […]
The buildup around the online advertising “NewFront” presentations this week from Microsoft, Yahoo, Digitas and others are meant to appear similar to the annual TV upfront extravaganzas, AOL appeared to take the notion as seriously as possible. At a rented studio on Manhattan’s west side, the company unveiled a presentation that makes AOL’s content offerings […]
