The Big Story: NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising
It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem plays dress up in an attempt to recreate the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work dealing with the harsh realities of the online era as advertising becomes a means of “psychological warfare.”