How Brands Can Learn To Stop Worrying About Brand Safety And Love The News
Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.
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Game Apps Get Tougher For Ad Tech; Is The Newsletter Apocalypse Nigh?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main […]
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Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes […]
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Spotify Pulls Out A Card Trick; Brave Brags On Its Browser Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Card-Carrying Commerce Advertisers have a new card to play in the push for interactivity and accountability in audio advertising. Spotify announced a new commerce-focused ad unit called (wait for it) Call-to-Action or CTA Cards. This new format inserts a clickable display ad into […]