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Next Games

  • Ad Targeting In The State Of The Union; Why Gaming Is The New Beating Heart Of Subscription Packages

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Kidding Around  During the State of the Union address on Tuesday, President Biden called on lawmakers to get cracking on legislation that bans ads targeted at kids. “It’s time to ban targeted advertising to children, [and to] demand tech companies stop collecting personal […]

  • Incentivized Mobile Videos? Next Games Is A Believer

    One way to monetize free-to-play games is to make reward videos feel like they’re part of the game. Since its founding in 2013, Helsinki-based mobile game developer Next Games has raised $18 million, released two games, expanded to 70 employees and emphasized creative ways to implement incentivized ads. In its game “Compass Point: West,” a […]