Yahoo Launches ID-Free Targeting; Roku May Get Into TV Manufacturing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There? Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says […]