For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?
The retargeting company NextRoll, which recently rebranded from AdRoll, laid off 30% of its 700 global staff at the beginning of April due to the economic effects of the coronavirus pandemic. The remaining employees are taking 20% pay cuts, AdExchanger confirmed. The executive team are cutting their salaries by a greater, but unspecified, percentage. […]
When the market evolves, you’ve gotta roll with it. On Tuesday, AdRoll Group rebranded to NextRoll Inc. and launched a new business line called NextRoll Platform Services to help brands get more out of their marketing tech. NextRoll will serve as a holding company for three distinct but complementary business units, each with its own […]
