Selling Jelly Belly, Programmatically
San Francisco-based agency Nice Advertising services small-to-midsize CPG brands like Jelly Belly, Sunsweet and Crystal Geyser. The independent agency is creating a programmatic buying outfit in-house, partnering with TubeMogul as its dedicated video demand-side platform. The growth in programmatic spend is most striking. Since the agency’s Director of media and analytics Eliot Kent-Uritam joined Nice […]
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