OPINION: The Sell Sider
Turner’s Top Digital Ad Strategist Sees Opportunity In Brand-Safety Push
As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands moving toward safer environments. “The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on […]
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