Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV
Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.
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Nick Troiano
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Cadent Switches Private Equity Owners, Sets Sights On Omnichannel
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel.
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Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts
This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.
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Cadent Acquires 4INFO To Expand Its Advanced TV Offering
Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory […]
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