Nielsen: “We Have What It Takes To Be A TV Currency”
The MRC reinstating its accreditation of Nielsen’s national ratings might improve the measurement giant’s standing in the TV currency race.
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Nielsen Asserts Its Place In The TV Currency Crowd
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
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Nielsen Reorgs And Cuts Units; Is The Duopoly On The Downswing?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company is undergoing a massive reorg – and some industry folks are worried Nielsen might miss a very important deadline. Nielsen’s revamped measurement platform, Nielsen ONE, […]