Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech Wave
Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead.
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Nikhil Lai
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Expect Bolder Ad Creative In 2024, Courtesy Of Generative AI
Marketers will fold generative AI into more of their creative processes and ad creative in 2024.
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AdExchanger Talks: How To Hold Each Marketing Dollar Accountable
Marketers are banking on compelling creative and contextual signals for performance, with challenges to addressability, says Forrester Senior Analyst Nikhil Lai. Plus: How TV can reduce digital advertising costs.
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What Does “Premium” Mean, Anyway?
What exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the eye of the beholder. But there are some areas of agreement. And the industry isn’t setting the premium bar as high as you might think.