“Stores as we knew them are over,” said Lee Peterson, EVP of brand strategy and design at retail consultancy WD Partners at the 2015 National Retail Federation Big Show in New York City on Monday. For this, we can blame – or credit – the mobile device. According to research by WD Partners, in-store visits have fallen […]
A denim-clad Jack Dorsey took the stage Wednesday morning at the National Retail Federation’s Big Show in New York, claiming to be a man of “very few words and even fewer characters.” “We hear [the word ‘technology’] so much it tends to lose its meaning,” the chairman of microblogging mainstay Twitter and CEO of payments […]
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org and Forrester Research evaluation of 75 brands. Based on data highlighted during the “First Look: 2014 Outlook for Digital Retail” track session at the National Retail Federation’s (NRF) Big Show in […]
If you were a traditional retailer looking to ignite an ages-old marketing strategy, Rent The Runway CEO Jennifer Hyman and One Kings Lane CEO Doug Mack would probably be a good place to start. On Sunday, with the able moderation of Castanea Partners Jeffrey Rayport, Hyman and Mack discussed the shifting, tectonic plates of retail […]
A Sunday start to the National Retail Federation’s annual “Big Show” brought together the biggest global brands in retail at the Javits Center in New York City. In a show like this, where the focus is the bottom line and the bottom-of-the-funnel, IBM was again making its pitch to brands and the CMO, in particular, […]
