OAREX

When ENGINE Media Exchange and its parent company, Big Village, filed for bankruptcy last week, it came as a shock to many in the digital ad industry. But it probably shouldn’t have.

With so much reliance on third parties in all of our businesses, it is important to remain appropriately skeptical and vet each company.

The programmatic payment gap is a well-known issue. In the latest OAREX half-year payment report released this week, late payments are back on the rise, although to a lesser degree than in 2020.

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies […]

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report […]

Publishers get paid for their ads 60 days or more after they appear – if exchanges pay on time. That delay forces publishers to keep more cash on their balance sheet. Instead of investing profits to grow their business, they hold onto that cash to cushion late payments. OAREX (Online Advertising Revenue Exchange) is one […]