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Ad Exchange News

Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter

BY AdExchanger// April 27th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
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- Activision Blizzard
- amazon
- Amy Lanzi
- apple
- audience data
- B2B
- brand safety
- coca-cola
- competition
- CPG
- cross-media measurement
- Digitas North America
- DoorDash
- DTC
- Erin Hutchinson
- Gen Z
- google
- Home Depot
- Instacart
- Kantar
- Lowe’s
- microsoft
- Octopus Interactive
- publicis
- Retail Media Networks
- RMs
- Roku
- sustainability
- T-Mobile
- transparency
- TV measurement
- Viewability
- viewership data
- Wabi
- WFA
- World federation of Advertisers
- youtube
PODCAST: AdExchanger Talks

Inside T-Mobile’s Plan To Rideshare Its Way Into Ad Budgets

BY Allison Schiff// October 18th, 2022

Rideshare marketing should be more than just slapping a screen in the back of a car and running ads, says Cherian Thomas, head of marketing and go-to-market for T-Mobile Advertising Solutions, on this week’s episode of AdExchanger Talks.
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Mobile

T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech

BY James Hercher// January 10th, 2022

It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. AT&T and Verizon offloaded their respective ad tech stacks, Singtel is reportedly looking to divest Amobee and Telenor sold Tapad. But T-Mobile is defying the trend. On Monday, T-Mobile Marketing Solutions, its ad […]
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