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Offer Yehudai

  • Offer Yehudai, president, Fyber
    Mobile

    Digital Turbine On Why Fyber Is The “Cherry On Top” Of Its Ad Tech Strategy

    BY //

    On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $600 million. Digital Turbine has become one of the most prolific acquirers of mobile ad tech over the last two months – beginning with its $400 million acquisition of mobile ad network AdColony in late February, followed by its early March […]

  • OPINION: The Sell Sider

    Do Recent Acquisitions Put Mobile App Publishers’ Interests First?

    BY AdExchanger//

    “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be […]