Omar Abdala

The details are still sketchy, but it looks like Apple plans on launching a demand-side platform of its own. And so we asked the experts: Is it surprising that Apple appears to be launching DSP – and why will this succeed when iAd failed (or won’t it)?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Abdala, chief data scientist at Lotame. In a fight, would you rather be big or smart? Many would choose bigger, but when it comes to big data, more isn’t […]