Omar Tawakol is a serial entrepreneur. He sold two companies in five years, including BlueKai to Oracle in 2014. But he’s in no rush with his new virtual product placement startup Rembrand. He says he’s having too much fun. Plus: Meditating on the end of Oracle Advertising.
In today’s newsletter: Nielsen sues VideoAmp alleging patent infringement; Rembrand’s virtual product placements hit social media; and the MOW, CMA and publishers cry foul over the Chrome Privacy Sandbox’s Related Website Sets.
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.
With Omar Tawakol departing as head of Oracle Data Cloud, Eric Roza, who served as the unit’s co-SVP after Oracle acquired his company Datalogix, will become GM. Roza had previously focused on Data Cloud’s go-to-market strategy and will now oversee product, engineering, operations and data science. But he’s also shepherding Data Cloud through a philosophical […]
BlueKai co-founder and CEO Omar Tawakol will leave his post as general manager and SVP of Oracle Data Cloud on Friday, two and a half years after Oracle acquired his company. Eric Roza, the former CEO of Datalogix and current co-SVP of Oracle Data Cloud, will step up to lead the group, according to Tawakol. […]
BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe, […]
Last month, BlueKai signed a deal to build a data management platform for MLB Advanced Media, the interactive business division of Major League Baseball, designed to connect the company’s 30 team websites for advertisers. MLBAM was the fifth publisher BlueKai has added to its client list this year. CEO Omar Tawakol tells AdExchanger that while […]
