Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Lambert, head of programmatic at OMD USA. With COVID-19 creating a domino effect across the marketing ecosystem, agencies such as ours have been in almost constant discussion with clients […]
