Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to […]
Brands are eager to onboard and match data sets, but don’t want first-party data to leave their own systems. They want user-level targeting, without the risk in trafficking actual consumer data. Zeotap and InfoSum are tackling this data paradox with an onboarding partnership, announced on Monday, that allows marketers and agencies to sync data from […]
LiveRamp pioneered data onboarding, the technology to match anonymized online user cookies and mobile IDs to real-world consumers and offline data. But now, LiveRamp must contend with rivals following the trail it blazed. LiveRamp executed a neat financial pirouette last year, when it re-listed on the stock exchange with a market cap of more than […]
The onboarding and identity data startup Signal said Thursday it has hired Lisa Weinstein, previously the CEO of Curiosity.com, as its new president and CEO. Weinstein is succeeding Mike Sands, a co-founder of the company, who will remain on the board as executive chairman. Signal has raised more than $80 million since it was founded […]
Data matching and cookie syncing aren’t verboten under the General Data Protection Regulation (GDPR) but getting the consent to do it is another story altogether, since consumers need to know exactly what they’re signing up for when they provide unambiguous and specific consent. Like most vendors in the ad tech ecosystem, companies that onboard data […]
People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which aims to resolve a single identity across different online and offline touch points. It’s an extension of what LiveRamp already does, said CEO Travis May. LiveRamp’s bread and butter has always been […]
Viacom and American Express on Tuesday announced Vantage Intent – a Viacom product powered by AmEx – to help advertisers use purchase intent to find audiences across TV, digital and social. As a premium offering within the data and audience platform Viacom Vantage, Vantage Intent is designed to analyze roughly $1 trillion worth of AmEx’s […]
