One Kings Lane

One Kings Lane, the home furnishings and décor e-tailer, puts a lot of time and money into its blog. With home tours of celebrities and tips from professional designers, the content evokes luxe shelter magazines. Plus, there are shoppable links within each post. While the content team used to promote the posts, the rise of […]

This past week, home furnishings shopping site One Kings Lane kicked off its first national brand advertising under the tag, “Design is Never Done.” The ads, which were created by Wieden+Kennedy, are intended to complement the San Francisco company’s extensive use of internet advertising, which includes a heavy dose of display, search, retargeting and social […]