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OneView DSP

CTV

Roku Wants To Turn Its Home Screen Into An Ad Hub

BY Alyssa Boyle// January 18th, 2024

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.
Tagged in:
- Ad Innovation Accelerator
- BrightLine
- CES
- CES 2024
- groupm
- kerv
- Kristina Shepard
- OneView DSP
- Roku
- Roku ads
- Roku City
- Roku OneView
- shoppable TV
earnings

IAS Shakes Off TrueView Scandal, Credits Social For A Strong Q2

BY Hana Yoo// August 4th, 2023

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
Tagged in:
- acquisition
- ai
- brand safety and suitability measurement
- criteo
- CTV
- doubleverify
- facebook reels
- featured
- Global Alliance For Responsible Media
- Google Video Partners
- GVP
- IAS
- Instagram Reels
- integral ad science
- IRIS TV
- ivt
- Lisa Utzschneider
- Media Rating Council
- Meta
- ML
- OneView DSP
- Retail Media
- Roku
- Scibids
- Tania Secor
- TikTok
- trueview
- Uber
- youtube